The difference between a long page and a long text

large_157314859They say that you can always find your way out of a labyrinth by keeping one of your hands at the wall from the moment you walk in. It doesn’t matter if it’s your left or your right as long as you don’t change hands somewhere along the way. It’s a guaranteed way out… But it seems the most boring way to walk a labyrinth.

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How we learn new things and how that affects your business online

Cavemen learning about fire and shopingLast May, my family and I moved from an apartment in the center of Amsterdam to a family home on IJburg, a suburb next to our beloved city. And by moving to a new place we needed to find a new dentist, a new family doctor, where the most convenient supermarket is located, the closest letterbox, etcetera, etcetera. Only after finding out about those basic necessities we started to check out the more entertaining parts of our new ‘hood’.

I guess that’s pretty natural behavior. Back when humans lived in caves, they probably did the same; they must have first explored the close surrounding for dangers, water and other essentials. And only after knowing about those basic ‘rules’, they could start setting up their house and tend to their daily tasks.

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