What I learned about code efficiency

simple

When I just started to code I discovered how beautifully logical and tidy you could build software. I grew convinced that good software should be like paintings, sculptures, digital haiku’s. I started to apply conventions in my code which I then deemed very important! Correctly indenting, coding in paragraphs, using curly brackets with all if and else‘s even if only one line would follow. I used to make a big issue about whether or not to use a semicolon after every line of code.

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Not Just Spinning the Wheels

Spinning roundaboutSome co-creators in Gumroad’s Small Product Lab were talking about the Fizzle show podcast. After listening to a couple of (really funny) episodes, I realised this couldn’t have come at a better time. For quite a while now I’ve been feeling like something was a little bit off in my work. Working with customers I love on projects I really care about, making a decent living. That doesn’t sound like “off”?! What am I whining about then? Continue Reading

10 days to Create and Launch: Gumroad’s Small Product Lab

Small Product LabI’ve got about 6 or 7 online services at 85% of completion. Next to the dozens of started side projects that never got beyond the initial “Yeah, this sounds great, let’s give it a try!” part. I’m definitely not unique, every developer friend has a large number of side projects on their laptop.

Why is that? Why do developers not finish their side projects? Is it just that the last mile is the longest?

Or is it something else? Continue Reading

The difference between a long page and a long text

large_157314859They say that you can always find your way out of a labyrinth by keeping one of your hands at the wall from the moment you walk in. It doesn’t matter if it’s your left or your right as long as you don’t change hands somewhere along the way. It’s a guaranteed way out… But it seems the most boring way to walk a labyrinth.

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How we learn new things and how that affects your business online

Cavemen learning about fire and shopingLast May, my family and I moved from an apartment in the center of Amsterdam to a family home on IJburg, a suburb next to our beloved city. And by moving to a new place we needed to find a new dentist, a new family doctor, where the most convenient supermarket is located, the closest letterbox, etcetera, etcetera. Only after finding out about those basic necessities we started to check out the more entertaining parts of our new ‘hood’.

I guess that’s pretty natural behavior. Back when humans lived in caves, they probably did the same; they must have first explored the close surrounding for dangers, water and other essentials. And only after knowing about those basic ‘rules’, they could start setting up their house and tend to their daily tasks.

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