The difference between a long page and a long text

large_157314859They say that you can always find your way out of a labyrinth by keeping one of your hands at the wall from the moment you walk in. It doesn’t matter if it’s your left or your right as long as you don’t change hands somewhere along the way. It’s a guaranteed way out… But it seems the most boring way to walk a labyrinth.

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How we learn new things and how that affects your business online

Cavemen learning about fire and shopingLast May, my family and I moved from an apartment in the center of Amsterdam to a family home on IJburg, a suburb next to our beloved city. And by moving to a new place we needed to find a new dentist, a new family doctor, where the most convenient supermarket is located, the closest letterbox, etcetera, etcetera. Only after finding out about those basic necessities we started to check out the more entertaining parts of our new ‘hood’.

I guess that’s pretty natural behavior. Back when humans lived in caves, they probably did the same; they must have first explored the close surrounding for dangers, water and other essentials. And only after knowing about those basic ‘rules’, they could start setting up their house and tend to their daily tasks.

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Want to make better links on your website? (and do a little SEO in the process)

A swimming boy wearing a pair of fogged swimming gogglesIn my work as Internet Consultant I often run into poorly linked content. Making useful links in your content is one of the easiest methods to improve your ranking in Google. And it helps the visually impaired get a better online experience.

One thing people do when visiting a page is quickly scan for linked content. It’s, next to reading the first sentence, a pretty good way to know if you’re on a possibly ‘right’ page or if there’s a link to something possibly more interesting. So making links in your content is a good habit. No need to link everything, just link to sites and pages of which you know they deliver good and relevant content. (Relevant to the subject of your page.)

Visually impaired people do the same except they don’t have a trustworthy set of eyes to do the job for them. They use a program to read the page aloud to them. Having no links in your content forces them to either just start reading or, more likely, dismiss your page as irrelevant. So make some links!
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