The end of video

I first started thinking about creating a new video service because of an often recurring situation:

I work with some people who need or like to put video on their website. They’re not YouTube and don’t have hundred thousands of visitors but they do need or want to insert videos.

No problem, they upload it through the CMS and there it is. Sweet.

But then a friend calls and says they’re unable to view the video!

They call me up and ask why this is. I explain to them that every device, browser and platform has it’s own way to display video. And that they need to convert their video 3 times…

A couple of years ago there was QuickTime for Macs and AVI for Windows. There was RealPlayer for both but not everybody had that installed.

Luckily Flash presented a solution by adding video support in 2006. But Flash grew and grew and became bloated and started making Macs turn sluggish. So when HTML5 came along with the praised <video> tag, Apple decided to drop out-of-the-box-installed Flash in Safari on new MacBooks.

The HTML5 tag actually looked really promising. Webdevs around the world (including me) were happy with the outlook on a unified video solution for the web! Hurray!
Not every browser supported every codec but it seemed just a matter of time before jolly old browser-making companies like Apple, Google, Mozzila, Opera et at would shrug shoulders and shake hands on their support for a better web!
(Microsoft was, as always, too busy copying others to be bothered with trying to make Internet Explorer a decent browser. But that was business as usual.)

But Apple stayed quiet when the foreseen shouldershruggin was taking place over the WEB•M codec…

Then Google announced to drop support for H.264 from their browser and from Android soon…

How naive we were.

A more realistic view of video on the web is it will probably never be a one-for-all place. Which creates opportunities.

There are several services which allow you to upload your video, choose which output formats you want and have those files delivered by email or somewhere else. Other services offer a simpler solution by taking on the video managing part of your CMS. But the ones I found all come with a “starter” package which a lot of websites do not need.

What I want to offer with the VeedIO service is an unobtrusive solution for video on your website. You keep on doing what you do with your website, uploading video’s which maybe all, maybe some, maybe nobody but you can actually view. VeedIO will pick up from the “maybe some”.
You just register with VeedIO and include 1 line of code in your website. That’s it. Presto.

Now everybody who visits your website with a currently shipping browser (including on iPhone and Android) can watch the video!

You only pay for the actual converted and viewed video. Transparently calculated and invoiced.

I know I’m going to love this service! I know my customers are going to love this service. They have a hard time trying to get the right format(s) online. Actually, I do to.

So that’s why I started with VeedIO. Maybe late. But there’s a blue ocean right there.